The Rebooting recently wrapped up its second research project in collaboration with BlueConic. Patrick Crane, vp of sales at BlueConic, joined me on The Rebooting Show to discuss the state of subscriptions at publishers and the maturation of the market.
“One of the reasons I call it a forever business is to call out the fact that there is going to be ongoing work,” Patrick told me, “but also that it sets you up to play a very sustainable game.”
Among the topics covered:
- The shifting role of steep discounts in subscription programs
- Why ad avoidance is really more bad UX avoidance
- The wisdom of making subscription products for specific slices of your audience
Check out "The State of Publisher Subscriptions" report.
