This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/pjIeovlSVKI

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q

Agenda

00:00 Epic intro

01:15 Introduction to Elder Scrolls Castles

03:13 Performance Metrics and Initial Reception

05:50 Comparative Analysis with Similar Games

07:46 Gameplay Mechanics and Features

11:04 Innovations in Game Design

16:29 Monetization Strategies and Revenue Insights

31:02 Creative Marketing Approaches

35:07 Final Thoughts and Future Outlook

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Elder Scrolls Castles launched with significant initial downloads but saw a sharp decline shortly after.

The game is compared to Hustle Castle and Fallout Shelter in terms of gameplay mechanics and monetization.

Innovations in gameplay include aging mechanics and a reigns system that affects player decisions.

The hosts express concerns about the game's lack of content and potential for long-term engagement.

Marketing strategies for the game are critiqued, highlighting a need for more diverse creatives.

The performance metrics indicate a need for improved user acquisition strategies.

The conversation emphasizes the importance of player happiness and engagement in mobile games.

The hosts predict a fate similar to Warcraft Rumble for Elder Scrolls Castles if content does not improve.

Monetization strategies are discussed, with insights into revenue generation and player spending.

The episode concludes with a call for better production vision in mobile game development.

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Latest article - https://lancaric.substack.com/p/creative-trends-in-mobile-games-august?r=7qqaf&utm_campaign=post&utm_medium=web&triedRedirect=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes