two & a half gamers
Elder Scrolls Castles: Flop with the most successful iteration of this core gameplay
Sep 23, 2024
Jakub Remia, a user acquisition, game design, and ad monetization expert, joins the discussion about 'Elder Scrolls Castles.' The conversation highlights the game’s impressive launch and subsequent sharp decline in popularity. They analyze its gameplay mechanics, including character aging and resource management, while criticizing its repetitive content and monetization strategies. The trio shares innovative marketing approaches and explores challenges in the gaming industry, blending light-hearted banter with actionable insights.
46:46
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Quick takeaways
- Elder Scrolls Castles achieved an impressive 230,000 downloads at launch but quickly fell to 40,000 daily, signaling poor long-term retention.
- The game's gameplay mechanics emphasize manual engagement, which may lead to player dissatisfaction and burnout without continuous content updates.
Deep dives
Elder Scrolls Castles Launch Performance
Elder Scrolls Castles had a significant launch, achieving about 230,000 downloads on its first day, but has since experienced a sharp decline, dropping to approximately 40,000 daily downloads. This sharp decrease is typical for games tied to established IPs and indicates a potential lack of ongoing user acquisition efforts. Despite being a major franchise, the game's performance has drawn comparisons to Warcraft Rumble, suggesting a similar downward trajectory if content and engagement strategies are not improved. Analysts express concern that the early excitement might not translate into sustained player interest, especially given the absence of marketing and user acquisition campaigns post-launch.
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