Tourpreneur Tour Business Podcast
The Big Pivot - How a Tour Operator turned a $3,000 investment in Facebook ads into over $138k in sales in 48-hours for her holiday boxes.
Dec 8, 2020
Theresa Nemetz, owner of Milwaukee Food Tours, shares her inspiring pivot during the pandemic by launching advent gift boxes, selling 1,000 in just one weekend. Jeremiah Calvino from Blend Marketing reveals the success behind the strategic Facebook ad campaign that turned a $3,000 investment into over $145k in sales in just 48 hours. They discuss the challenges of sourcing and logistics, the importance of engaging customer needs, and the impact of collaborating with local businesses in crafting their holiday offerings.
34:12
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Quick takeaways
- Theresa's success in selling 1,000 advent boxes in a weekend highlights the importance of understanding customer demand and market trends.
- The collaboration between Theresa's food tour company and the marketing agency exemplifies how strategic advertising and adaptability can drive significant e-commerce growth.
Deep dives
Successful Advent Box Launch
The launch of the Advent boxes proved to be a remarkable success, with the company selling 1,000 boxes within a weekend, generating $138,000 in sales from a $3,000 investment in Facebook ads. This success was attributed to months of careful planning and understanding the target market's demands, particularly in a community with a strong affinity for Advent calendars. By creating a high-quality product focused on premium items, rather than traditional low-cost alternatives, the unique offering captured customer interest. The collaborative efforts with a marketing agency also contributed significantly to developing strategies that resonated well with consumers.
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