Embracing E-Commerce: A Tour Operator's Pivot

Theresa Nemetz of Milwaukee Food Tours joins us today to share her big pivot success story: offering advent gift boxes in response to the coronavirus pandemic. Theresa reveals how she sold 1,000 advent boxes in one weekend and how she turned a $3,000 investment in Facebook advertising into over $145k in revenue in 48-hours. She shares how she found success by identifying what people want and describes the challenges she faced when making a big business pivot. She also shares details of her workshop on the packaging, promotion, and pricing. Jeremiah of Blend Marketing reveals how his business made the pivot from marketing tours to marketing gift boxes and shares several tips on creating powerful Facebook Ads and marketing strategies that drive awareness and conversions.