Theresa Nemetz, owner of Milwaukee Food Tours, shares her inspiring pivot during the pandemic by launching advent gift boxes, selling 1,000 in just one weekend. Jeremiah Calvino from Blend Marketing reveals the success behind the strategic Facebook ad campaign that turned a $3,000 investment into over $145k in sales in just 48 hours. They discuss the challenges of sourcing and logistics, the importance of engaging customer needs, and the impact of collaborating with local businesses in crafting their holiday offerings.