
Money Lab How to Start A Side Project Without Turning It Into A Business
Oct 31, 2025
In a lively discussion, Matt grapples with the challenge of enjoying homebrewing as a hobby without the pressure of monetization. He delves into the essence of true fun, emphasizing playfulness and social connection. Reflecting on personal experiences, he highlights how hobbies like learning guitar and brewing foster joy and creativity. Matt also confronts feelings of obligation to create content, ultimately granting himself permission to explore brewing purely for pleasure. Fun becomes his guiding principle, reshaping his approach to creativity and community.
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True Fun Has Three Parts
- Catherine Price's concept of "true fun" blends playfulness, connectedness, and flow to create deeply restorative experiences.
- Matt realized adding true fun reduces mental load and improves creativity in work and life.
The Homebrew Studio Is His Happy Place
- Matt describes his homebrew garage studio as his "happy place" where he records the podcast and used to brew.
- He hasn't brewed this year and misses the creative and social aspects it provided.
Hobbies Can Reignite Creative Flow
- Making homebrewing videos could restore Matt's playful and creative muscles through flow and silliness.
- He sees brewing and video-making as activities that naturally induce flow and creative output.


