The Peel with Turner Novak Ultimate Startup Growth Playbook, Using AI to Automate Operations | Sam Ross, Numeral
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May 8, 2025 Sam Ross, Co-founder and CEO of Numeral, shares insights from his impressive background in startup growth, including his experiences with early Facebook advertising. He discusses identifying business ideas through strong demand and the importance of establishing early social proof. Ross highlights why hiring a growth marketer first may not be ideal and shares how he raised Numeral's Series A in just four days. The conversation also delves into the complexities of sales tax and how AI is being leveraged to simplify tax compliance for businesses.
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Early Facebook Ads Insight
- Facebook ads worked extremely well due to hyper-targeted capabilities despite public skepticism.
- The challenge was balancing effective click rates with not hurting brand perception by being too "ugly" or annoying.
T-Shirt Facebook Ads Story
- Sam ran highly targeted Facebook ads selling personalized shirts, like "Keep Calm and Drink Novak."
- They made $70k in a weekend before Facebook cracked down on these ads.
Balance Performance and Brand
- Use engaging, thumb-stopping ads that genuinely attract attention without hurting brand trust.
- Balance data-driven performance metrics with a qualitative view of how ads affect brand perception.