The Big Flop Quibi Bites the Dust with Connor Ratliff & Matt Bellassai | 1
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Aug 28, 2023 On this episode, Connor Ratliff and Matt Bellassai join host Misha Brown to discuss the rise and fall of Quibi, the short-form video platform. They delve into the challenges of naming the platform, discuss quirky shows like Murder House Flip and Dish Mantled, and explore the limitations and advertising mistakes that contributed to Quibi's failure. They also touch on Quibi's failed attempts to become a trend and give a sneak peek into the next episode of the podcast.
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Thomas Lennon’s Set Shutdown
- Thomas Lennon was filming a revival for Quibi when the crew revealed the platform shut down mid-take.
- The realization that Quibi ceased existing shocked the entire set during filming.
Quibi’s Foundational Insight
- Jeffrey Katzenberg based Quibi's concept on short chapters of Da Vinci Code, aiming for premium 6-9 minute smartphone content.
- This bet on short, mobile-only content was a breakthrough attempt to redefine TV consumption.
Leadership Divide at Quibi
- Katzenberg and Meg Whitman clashed significantly, dividing executive floors and minimizing interaction.
- This poor leadership dynamic undermined Quibi’s operational effectiveness at the top.