Quibi Bites the Dust with Connor Ratliff & Matt Bellassai | 1
The Big Flop
Quibi's Failure: Limitations, Lack of Sharing, and Poor Advertising
This chapter explores the limitations of Quibi's mobile-only approach, such as the inability to watch on TV and the lack of sharing capabilities. It also delves into the substantial investment in celebrity endorsements and advertising, including a disappointing Super Bowl ad.
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