198: The Journey to Your Perfect Niche with Michael Johnson

9 snips

Jun 25, 2025

In this discussion, Michael Johnson, a certified life coach focusing on helping professional dieters achieve their ideal bodies, shares his transformative journey in finding his niche. He emphasizes the power of embracing discomfort as a tool for self-discovery and the importance of authentic self-love in personal growth. Michael also highlights the journey of refining one’s niche, underscoring the connection between genuine desires and effective coaching. Tune in to learn how aligning with your true self can unlock your creative potential and business success.

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INSIGHT

Clarity Attracts Clients Faster

Your ideal clients will find you regardless, but clarity in your niche accelerates connection and growth.
Energetic investment in your niche is essential for authentic connection and effective marketing.

ANECDOTE

Honest Motivation in Coaching

Michael Johnson shares his honest motivation: he wants people to look hot, which is a truth often unspoken.
This honesty about superficial desires has transformed how he shows up in his coaching business.

INSIGHT

Right Niche Sparks Creativity

Landing on the right niche opens a floodgate of ideas and creative energy.
This 'too many ideas' feeling signals alignment and readiness for growth.

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This episode of Coach Business follows up on our last one about refining your niche and creating offers you love.

In this one, we talk to life and weight loss coach, Michael Johnson, about the journey to his perfect niche (helping professional dieters achieve their hottest body yet)!

Listen in to hear what his journey looked like and how he reached the place where he was willing to say the truth out loud. It's also the place where things started to click, and ideas and energy were abundant (because, of course, it was).

If you're ready to waste the least amount of time floundering in niche drama and want to show up for a business you love (in your full power) right now, this episode is for you.

And, if you know someone who wants to lose weight, build muscle, and achieve their hottest body yet, have them grab Michael's free guide: https://www.yourhottestbody.com/fix

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** If you enjoyed this episode, make sure to hit that subscribe button, share it with a friend, like and/or leave a comment. I appreciate each one! **

Prefer video (with closed captioning)? Head to YouTube: https://youtu.be/472jPxH-jnQ

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Michael is a certified life coach who helps professional dieters lose weight, build muscle, and achieve their hottest body yet. Learn more at yourhottestbody.com or connect with him on Instagram @yourhottestbody.

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To learn more about me, Caryn Gillen, and the work that I do with high-integrity coaches and remarkable humans…

Connect with me on social: I’m @caryngillen in all the places

Or grab this free resource I made just for you, The 20-Minute Niche Cure: ⁠https://caryngillen.lpages.co/niche-cure/

You can also check out my small group for coaches, like Michael, who are experts in their field or have a steadily growing business: https://caryngillen.com/the-advisors-circle

If you think I’m the coach for you, you’re probably right! Message me to connect, and we can figure out together where you fit.