Coach Business

198: The Journey to Your Perfect Niche with Michael Johnson

9 snips
Jun 25, 2025
In this discussion, Michael Johnson, a certified life coach focusing on helping professional dieters achieve their ideal bodies, shares his transformative journey in finding his niche. He emphasizes the power of embracing discomfort as a tool for self-discovery and the importance of authentic self-love in personal growth. Michael also highlights the journey of refining one’s niche, underscoring the connection between genuine desires and effective coaching. Tune in to learn how aligning with your true self can unlock your creative potential and business success.
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INSIGHT

Clarity Attracts Clients Faster

  • Your ideal clients will find you regardless, but clarity in your niche accelerates connection and growth.
  • Energetic investment in your niche is essential for authentic connection and effective marketing.
ANECDOTE

Honest Motivation in Coaching

  • Michael Johnson shares his honest motivation: he wants people to look hot, which is a truth often unspoken.
  • This honesty about superficial desires has transformed how he shows up in his coaching business.
INSIGHT

Right Niche Sparks Creativity

  • Landing on the right niche opens a floodgate of ideas and creative energy.
  • This 'too many ideas' feeling signals alignment and readiness for growth.
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