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198: The Journey to Your Perfect Niche with Michael Johnson

Coach Business

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Embracing Authenticity and Niche Discovery

This chapter emphasizes the crucial role of self-honesty and authenticity in personal and professional development, especially for coaches. It discusses the importance of recognizing strengths and weaknesses to foster growth and encourages exploring initial superficial desires as valid starting points in the coaching journey. The speakers advocate for continual refinement of one's niche, highlighting that this evolving process should align with individual identity and passions to maximize fulfillment and effectiveness.

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