Under the Influence with Terry O'Reilly Hitting The Road With Marketing Mobiles
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Oct 18, 2025 Dive into the quirky world of marketing mobiles that have become unforgettable brand mascots! Discover the history behind the iconic Oscar Mayer Wienermobile and the clever design of Planters' Nutmobile. Learn about the giant Lifesavers roll and how Goodyear blimps soared into advertising fame. Explore Red Bull's innovative fleet of Mini Coopers that keep the brand energetic and visible. This episode captures the unique charm of promotional vehicles that still captivate audiences today!
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Clampett Mobile Origin Story
- Terry O'Reilly recounts George Barris building the Clampett Mobile from a 1921 Oldsmobile for The Beverly Hillbillies.
- The restored truck later resurfaced in a wrecking yard and now sits in a museum in the Ozarks.
Barris Built Iconic TV Cars
- Terry describes Barris's creating the Munster Coach and the Batmobile from customized car parts and airplane windshields.
- The Batmobile fetched $4.6 million at auction in 2013, showing cultural and collectible value.
Marketing Mobiles Created A New Medium
- Terry notes companies began building oversized product-shaped vehicles about 100 years ago to promote brands.
- These 'marketing mobiles' created a new advertising medium combining novelty, mobility, and sampling.