Red Bull's Mini Cooper Fleet Strategy

From our Season 12 Archives... another favourite.

You’ve probably seen those Red Bull Mini Coopers driving around town with the giant Red Bull can on their roofs.

This week on Under The Influence, we look at the wild and wacky world of marketing mobiles.

 They’ve actually been around for over 100 years.

We’ll crack open the story behind the Planters Peanut Nutmobiles.

 We’ll take to the skies to tell you an amazing story behind the famous Goodyear blimps.

 And we’ll tell the story of the famous Oscar Meyer Wienermobiles.

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