Performance Intelligence 161 Stop Chasing Your 'Why' and Tap Into the Power of Clarifying Your ‘How' | Keith Abraham
Nov 12, 2025
In this episode, Keith Abraham, a goal-achievement expert and author, reveals the importance of focusing on your 'how' rather than getting lost in your 'why'. He shares personal stories of self-reflection and reinvention, especially during the pandemic, and discusses delivering authentic presentations in an increasingly AI-driven world. Keith breaks down the eight driving emotions that can shape your goals and emphasizes simplifying processes to find abundance beyond money. He also provides insights into sustaining long-term success and creating family connections through shared goals.
AI Snips
Chapters
Books
Transcript
Episode notes
Health Check Triggered Reinvention
- A client and friend told Keith he was overweight and urged him to shape up to keep speaking for another decade.
- That feedback, combined with COVID forcing virtual work, triggered reinvention and improved health and energy.
Design The Full Client Experience
- Treat client experience as before, during, after, and forever after; design touchpoints beyond the event to build loyalty.
- Send personal follow-ups, add clients to a database, and engage them quarterly to create sustainable relationships.
16 Years Of Follow-Up Pays Off
- Keith stayed connected with a client for 16 years despite repeated "no" responses and kept sending books and updates.
- That persistence led to long-term work: 55 presentations, global licensing, and ongoing partnership.
