The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs The "Form Factor" Hack That Built a $500M Empire⏐Ep. #252
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Nov 28, 2025 
Connor Gross, an entrepreneur focused on direct-response and DTC strategies, dives into the magic of form-factor innovations. He shares insights on how changing product shapes, like turning AG1 into gummies, can unlock massive market potential. They discuss stylish pimple patches from Starface and clever stain-remover stickers for kids. Connor also explores filtration products for athletes and the potential of personalized subscriptions through low-cost blood testing. Plus, he pitches city-based silent retreats to market well-being. This conversation is a treasure trove of entrepreneurial ideas!
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Form Factor Multiplies Demand
- Take a wildly popular product and change only the form factor to unlock huge demand quickly.
- Connor Gross points to AG1-in-a-gummy as a $500M example of this simple lever driving massive scale.
Repackage To Solve Embarrassment
- Do identify annoying or embarrassing form factors and repackage the solution to remove friction or shame.
- Sell convenience and social confidence, then price as a consumable with high margin.
Pimple Patches As Fashion
- Connor uses Starface pimple patches as an example of making a functional product fashionable and socially acceptable.
- He recounts how Starface turned acne patches into a visible, trendy solution rather than hiding the problem.