Connor Gross

Connor Gross, an entrepreneur focused on direct-response and DTC strategies, dives into the magic of form-factor innovations. He shares insights on how changing product shapes, like turning AG1 into gummies, can unlock massive market potential. They discuss stylish pimple patches from Starface and clever stain-remover stickers for kids. Connor also explores filtration products for athletes and the potential of personalized subscriptions through low-cost blood testing. Plus, he pitches city-based silent retreats to market well-being. This conversation is a treasure trove of entrepreneurial ideas!