What in the World The rise of Agronejo: Brazil’s flashy farmer music
Jul 31, 2025
Marco Silva, a BBC climate disinformation reporter who created a documentary on Agronejo, discusses this vibrant Brazilian music genre that fuses traditional country sounds with modern beats. The genre not only celebrates rural life but also faces criticism for glamorizing the agricultural industry while downplaying its environmental impacts. Silva reveals the stories behind popular artists, explores the cultural pride accompanying Agronejo, and debates whether it misrepresents agriculture for commercial gain. The conversation highlights the tension between artistic expression and critical agricultural issues.
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Agronejo's Unique Musical Fusion
- Agronejo blends traditional Brazilian country music, sertanejo, with modern genres like pop, electronic, and hip-hop.
- It targets younger audiences while embracing rural and cowboy imagery with a flashy, modern twist.
Pride Over Rural Identity
- Agronejo songs express pride in rural life and farming success despite past urban ridicule.
- The genre promotes a rags-to-riches narrative embracing countryside identity over urban judgment.
Agribusiness Influence in Agronejo
- Critics say Agronejo sanitizes agriculture's image to gain political and economic support for agribusiness.
- Agribusiness sponsors musicians and events, blending cultural expression with industry interests.