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The rise of Agronejo: Brazil’s flashy farmer music

What in the World

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Intro

This chapter examines Agronejo, a burgeoning Brazilian music genre that merges traditional country music with contemporary styles like hip-hop and funk. It discusses the genre's appeal to youth and its influence on changing perceptions of agriculture, while juxtaposing its glamorous portrayal of farmers with critical views on environmental issues in the farming sector.

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