Content Is Profit How to Land Big Sponsorship Deals Even If You Are Starting Out Ft. Justin Moore. E456
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Jan 12, 2024 Justin Moore, who raised over $4,000,000 for his content, reveals strategies and negotiation tactics for landing sponsorships. Key topics include audience needs, creating products with input, choosing the right package, and audience engagement. They also discuss scripting for efficient content and relaxing people on camera.
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Early Sponsorship Experience
- Justin Moore's wife started a YouTube channel in 2009, initially receiving free products from brands.
- When a brand offered payment, Moore, with his MBA knowledge, stepped in to handle contracts, learning through trial and error.
Trial by Fire
- Early in their sponsorship journey, Moore and his wife made mistakes, accepting low payments and unknowingly signing away broadcast rights.
- They learned by trial and error, highlighting the importance of experience in valuing collaborations.
Focus on Brand Goals
- Focus on brand campaign goals (awareness, repurposing, conversion), not just reach/metrics.
- Understand what the brand wants to achieve, and position yourself as a solution.