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Content Is Profit
How to Land Big Sponsorship Deals Even If You Are Starting Out Ft. Justin Moore. E456
Jan 12, 2024
Justin Moore, who raised over $4,000,000 for his content, reveals strategies and negotiation tactics for landing sponsorships. Key topics include audience needs, creating products with input, choosing the right package, and audience engagement. They also discuss scripting for efficient content and relaxing people on camera.
58:32
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Quick takeaways
- Tailor your sponsorship pitch to align with brands' campaign goals of awareness, repurposing, and conversion.
- Identify your audience's interests and needs through an audience-first offer survey to pitch sponsors that align with their preferences.
Deep dives
The importance of understanding the goals of brands in sponsorships
When pitching sponsorships, it is crucial to understand that brands are not purely focused on reaching a certain number of followers or listeners. Instead, they have three main campaign goals: awareness, repurposing, and conversion. By tailoring your pitch to align with these goals, you can provide value to the brand and increase your chances of securing a sponsorship.
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