Nikonomics - The Economics of Small Business
31 - How a Few Viral Tweets About Excel Built a $3M Business with Kurtis Hanni
Jul 15, 2024
CPA Kurtis Hanni shares how he built a $3M business using social media, turning followers into clients. He discusses the strategic role of a CFO, the impact of COVID on financial services, and the monetization of newsletters. The episode also touches on creativity in business, taking risks in entrepreneurship, and embracing individuality.
45:31
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Quick takeaways
- Leveraging social media can lead to significant business growth and client acquisition for small businesses.
- Understanding the strategic role of a CFO in areas like cash flow management and forecasting is crucial for business success.
Deep dives
Curtis Hawney's Journey to Building a Multi-million Dollar Business from Viral Tweets
Curtis Hawney recounts gaining thousands of followers in a short period after viral tweets about Excel, leading to the creation of a successful fractional CFO business catering to SMBs. He explains the evolving role of fractional CFOs and the strategic value they bring to businesses, focusing on transactional work, taxes, and strategic planning.
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