9min chapter

Nikonomics - The Economics of Small Business cover image

31 - How a Few Viral Tweets About Excel Built a $3M Business with Kurtis Hanni

Nikonomics - The Economics of Small Business

CHAPTER

Growth and Monetization Strategies for a Financial Newsletter

This chapter explores the growth of a financial newsletter, detailing the use of viral Twitter threads, paid acquisition methods, and sponsorships to reach nearly 40,000 subscribers. The discussion covers revenue generation through sponsorships, the value of targeting business owners, setting ad prices, and reinvesting profits for customer acquisition.

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