AI Coaches, Brain Hacks, and the Psychology That Still Runs the World

8 snips

Dec 13, 2025

Discover how HealthKit and ChatGPT are revolutionizing personal health coaching by providing tailored insights. Explore three shocking truths about marketing: it's more than just immediate revenue, requires patience, and must resonate with consumer psychology. Tyson emphasizes the importance of embracing uniqueness to avoid mediocrity in teams and firms. Learn seven effective learning hacks rooted in neuroscience, and dive into the fast-paced world of real-time marketing, where authenticity reigns supreme.

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INSIGHT

Wearables Become On-Demand Health Coaches

HealthKit + ChatGPT will turn wearables into on-demand proactive coaches using activity, sleep, diet, breathing, and hearing data.
Tyson Mutrix argues this personal health feedback ties directly to leadership performance and firm outcomes.

ANECDOTE

Whoop Recovery Led To Skipping A Workout

Tyson shares a Whoop recovery example where dehydration likely caused poor recovery before jiu-jitsu.
He skipped a workout after seeing red recovery and recommends listening to data instead of always pushing through.

ADVICE

Stop Chasing Instant Marketing Revenue

Stop treating marketing as instant revenue and stop cancelling efforts when results lag.
Build affinity and long-term narratives rooted in consumer psychology to earn lasting customer value.

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Are you looking for ways to be better with your marketing strategies? In this episode of The Guild Live Show, Tyson discusses how AI, particularly the integration of HealthKit with ChatGPT, is transforming personalized health coaching. The conversation also covers neuroscience-backed learning strategies, the importance of embracing individuality over mediocrity, and agile marketing tactics like fast advertising..

The founder of Mo Martech shares some bitter truths that challenge the current marketing norms. One is that marketing is not all about generating revenue. If you focus on that alone, you are forced to kind of do anything that sticks and chase leads for instant gratification. What you want to do is build affinity and relationships with consumers, which really requires patience. The second truth is that good marketing strategies involve consistent, multiyear narratives based on the psychology of the consumer. You need to understand over time how a consumer reacts or what draws their attention. From this, you can develop and maintain a good marketing strategy.

In order to engage consumers with marketing, you need to be authentic and have something that fits your brand. Authenticity is the guardrail and is the thing that will connect your brand or product with the consumer. They need to feel you are authentic and that your marketing is genuine and real. Not every brand belongs in every conversation and you need to think if your brand has a reason to be in the moment as it relates to your marketing. Take some time to think about that as you develop your marketing strategy.

Listen in to learn more!

3:16 Wearables & Real-World Health Coaching
7:00 Three Bitter Truths for Marketers
9:14 Marketing Is Not Instant Revenue
17:30 Encouraging Uniqueness in Teams & Family
19:13 Seven Ways to Learn Faster
24:54 Fast Advertising: Real-Time Marketing
27:07 Authenticity & Brand Relevance in Fast Advertising

Tune in to today’s episode and checkout the full show notes here.