Could supermarket superprofits be fuelling Australia's inflation?

Greg Jericho, a Guardian columnist focused on corporate responsibility, joins to discuss Australia’s inflation crisis. He highlights the legal battle between the ACCC and major supermarkets over misleading discounts that mask inflated prices. Jericho argues that corporations, not consumers, should bear the burden of the cost-of-living crisis. He critiques the myth that demand drives rising prices, advocating for increased government oversight to ensure fair pricing. The conversation unveils the economic facades behind grocery struggles in an overheated market.