Freelance to Founder
Do Agencies Get Bigger Clients?
Jan 18, 2024
Guest Kate from London discusses topics like marketing, positioning, branding, pricing services, providing value to clients, framing services as solutions, tracking metrics, and balancing business development with personal growth.
52:43
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Quick takeaways
- Position yourself as a consultant or agency to attract bigger clients and long-term projects.
- Utilize LinkedIn for networking and brand awareness, focusing on establishing connections and sharing valuable content.
Deep dives
Marketing and positioning are key for transitioning from freelancer to founder
The podcast episode explores the importance of marketing and positioning oneself as a consultant or founder rather than just a freelancer. It highlights the need to shift the focus from short-term roles and interim positions to offering consultancy services on a project basis. The speaker emphasizes the value of creating an environment that positions oneself as a consultant or agency, attracting bigger clients and long-term projects.
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