Freelance to Founder cover image

Freelance to Founder

Do Agencies Get Bigger Clients?

Jan 18, 2024
Guest Kate from London discusses topics like marketing, positioning, branding, pricing services, providing value to clients, framing services as solutions, tracking metrics, and balancing business development with personal growth.
52:43

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Position yourself as a consultant or agency to attract bigger clients and long-term projects.
  • Utilize LinkedIn for networking and brand awareness, focusing on establishing connections and sharing valuable content.

Deep dives

Marketing and positioning are key for transitioning from freelancer to founder

The podcast episode explores the importance of marketing and positioning oneself as a consultant or founder rather than just a freelancer. It highlights the need to shift the focus from short-term roles and interim positions to offering consultancy services on a project basis. The speaker emphasizes the value of creating an environment that positions oneself as a consultant or agency, attracting bigger clients and long-term projects.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode