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12min chapter
Do Agencies Get Bigger Clients?
Freelance to Founder
Providing Value to Clients and Framing Services as Solutions
In this chapter, they discuss the importance of providing more value to clients and how it can lead to better decision-making. They also talk about the importance of framing services as solutions to problems rather than focusing on features. Additionally, they touch upon the concept of painkillers vs. vitamins in marketing and how organizations tend to prioritize addressing pain points rather than long-term improvements.
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Discover
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