Self-Publishing with ALLi
Building Authentic Connections with Your Audience: The Self-Publishing with ALLi Podcast Featuring Dale L. Roberts
Feb 26, 2025
In this discussion, branding expert Dan Blank shares his insights on building authentic connections with readers. As the founder of WeGrow Media, he has helped countless writers adapt their marketing to be more human-centered. Dan emphasizes the importance of genuine relationships over trend-driven tactics and offers tips on balancing creativity with effective branding. He also highlights the value of embracing multifaceted identities in personal branding and provides practical strategies for authors to navigate the changing publishing landscape.
32:43
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Quick takeaways
- Establishing authentic connections with readers through personal engagement rather than just social media likes fosters deeper relationships and trust.
- Creating a consistent marketing presence with simple strategies like newsletters enhances visibility and builds a loyal reader base over time.
Deep dives
Building Authentic Connections with Readers
Creating meaningful relationships with readers is crucial for authors looking to establish a successful career. It involves engaging not just through social media, but by reaching out through emails and personal connections. Rather than solely relying on technology or trends, authors should focus on authentic interactions that resonate with their audience, facilitating a deeper bond. This strategy bypasses the impersonal approach of merely accumulating likes or follows, promoting genuine engagement instead.
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