Self-Publishing with ALLi Building Authentic Connections with Your Audience: The Self-Publishing with ALLi Podcast Featuring Dale L. Roberts
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Feb 26, 2025 In this discussion, branding expert Dan Blank shares his insights on building authentic connections with readers. As the founder of WeGrow Media, he has helped countless writers adapt their marketing to be more human-centered. Dan emphasizes the importance of genuine relationships over trend-driven tactics and offers tips on balancing creativity with effective branding. He also highlights the value of embracing multifaceted identities in personal branding and provides practical strategies for authors to navigate the changing publishing landscape.
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Prioritize Relationships
- Focus on building relationships with readers, colleagues, and other writers.
- Use basic communication like email instead of hiding behind social media.
Start with Email
- Start with email newsletters to reach your biggest supporters directly.
- Use social media as a support system, not the primary connection tool.
Balancing Creativity and Marketing
- Prioritize your creative writing time and treat it as sacred.
- Find simple ways to share your passion and process without reinventing the wheel.