Joe Holder is a Nike Master Trainer, fitness coach and founder of OCHO. He has personally trained stars such as Naomi Campbell, Virgil Abloh and Bella Hadid. Topics: 00:00 - Intro 06:00 - Bringing Joy Back to the Wellness Industry 09:01 - Media's Weaponization of Human Emotion and the Importance of Providing a Service 15:12 - The Importance of Preventative Healthcare and Building a Base Level of Health 18:21 - The Four-Point Play Philosophy for Improving Your Life 21:17 - Playing Defense in Life, Inspired by American Football Analogy 24:23 - The Importance of Basics and Sleep for Performance. 27:24 - The Importance of Discipline and Self-Awareness 30:42 - Creating Your Own Value System and Understanding the Body's Knowledge 33:44 - Cultivating Mindfulness and Honing Interception 36:42 - Controlling Distractions and Self-Distancing Techniques 39:43 - Discipline Creates Freedom 42:45 - Judging yourself objectively based on outcomes 45:57 - The Importance of Honesty in Achieving Results 48:50 - Figuring it Out and Being the "Man in the Arena" 51:44 - The Importance of Building Your Team in Business and Athletics 54:42 - The Importance of Building Your Team and Prioritizing Your Health 57:37 - The Importance of Consistent Activities to Get Ahead in Life 01:00:37 - From Base to Mountaintop: Prioritizing Health and Learning from Others 01:03:32 - Hustling, Building Relationships, and Upskilling to Success 01:06:39 - From an Impromptu Workout Audition to Training Virgil Abloh: Building Connections in the Fitness Industry 01:09:50 - Building Relationships and Showing Up in the Service Industry 01:12:58 - The Grit Behind Success 01:16:05 - Finding Grit in Disillusionment and Making Business Decisions 01:19:27 - Turning Uncertainty into Risk, and the Importance of Defining Yourself and Controlling the Narrative 01:22:31 - "Tell Your Story and Upskill" and 01:24:58 - "Share Your Authentic Self" and 01:25:23 - "Who Motivates the Motivator?" 01:25:31 - Who Motivates the Motivator? 01:28:37 - Motivation and Inspiration from Those Who Believe in You 01:31:42 - The Power of Belief and Motivation in Achieving Goals 01:34:44 - Belief and Reputation 01:37:47 - Holding Onto Angst and Letting Things Go Sponsor Check out our sponsor, Free Agency (https://www.freeagency.com/) Socials Podcast: https://www.instagram.com/thecalumjohnsonshow/ Guest: https://www.instagram.com/joeholder/