Tools & Strategies You MUST Use To Survive The 2024 AI Revolution

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Jan 23, 2024

Nicholas Holland, GM of HubSpot's Marketing Hub and an AI marketing expert, joins the discussion to explore the future of marketing with AI. He dives into essential skills and tools that marketers need to thrive in 2024. The conversation highlights the challenges of adopting new technologies, such as copyright issues and audience engagement in a crowded market. Holland also showcases innovative multimodal tools like Descript, which streamline content creation, and discusses how AI can personalize communication without losing the human touch.

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INSIGHT

AI Revolution in Marketing

AI is changing marketing rapidly, creating opportunities for those willing to adapt.
It's crucial to learn new skills and tools to remain relevant in the AI era.

ADVICE

Understand Evolving Search

Marketers must understand how search is evolving with new AI-powered tools.
Experiment with tools like ChatGPT and Bing to grasp the shift in user experience.

ANECDOTE

Bing and Winter Burn

Nicholas Holland used Bing's AI search to research winter burn on trees and shared the results with his yard guy.
This interaction drove commerce and highlighted the evolving nature of search and information sharing.

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