Marketing Against The Grain

Tools & Strategies You MUST Use To Survive The 2024 AI Revolution

Jan 23, 2024

Nicholas Holland, GM Marketing Hub at Hubspot, joins Kipp and Kieran to discuss implementing AI in marketing. Topics include new marketing tools, fine tuning technology, building muscle in the AI/marketing space, creating engaging podcasts, AI in content creation, defining greatness and authenticity, and creating authentic AI.

55:16

Episode guests

Nicholas Holland

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Marketers need to adapt, learn new skills, and embrace the opportunities that AI offers in order to thrive in the changing landscape of marketing.

Fine-tuning AI models and creating artifacts are crucial skills for marketers in the AI era, allowing them to gain insights into changing dynamics and personalize their messaging.

Marketers need to find a balance between leveraging AI for personalization and maintaining a human touch to ensure genuine connection and value in AI-powered communications.

Deep dives

AI is transforming marketing

AI is poised to completely transform marketing. It has been a slow and steady progress over the last decade, with GPT models making a significant impact. Marketers need to recognize that this transformation is real and not just hype. The speed of change and the advancements in new tools are making it challenging for marketers to keep up. Analysis paralysis is a common issue as marketers struggle to understand what to do next. The key is for marketers to adapt, learn new skills, and embrace the opportunities AI offers.

Training and Contextual Guidance for Interns

01:19

Gate Your Content to Control Communication Stream

01:59

The Evolution of Marketing with AI

01:09

AI's Pattern Matching and Prediction Capabilities

00:58

Introduction

4min

The Changing Landscape of Marketing with AI

22min

Creating Engaging Podcasts and Targeting Micro-Audiences

4min

The Role of AI in Content Creation

8min

Defining Greatness and the Importance of Authenticity

2min

Creating Authentic AI

14min

What do marketers need to know to best implement AI in the near future? What are the new marketing tools coming out?

Kipp and Kieran are joined by Nicholas Holland (Hubspot, GM Marketing Hub) to dive into how AI has grown and how it will evolve further as a tool for marketers. Learn more on how you can utilize the changing technology, fine tune the technology for your marketing needs, and how you can build new muscle in the AI/marketing space.

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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Marketing Against The Grain

Tools & Strategies You MUST Use To Survive The 2024 AI Revolution

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

AI is transforming marketing

The importance of fine-tuning models and artifact creation

AI's impact on personalization and communication

The Rise of Multimodal Tools for Marketers

The Power of AI in Pattern Matching

Training and Contextual Guidance for Interns

Gate Your Content to Control Communication Stream

The Evolution of Marketing with AI

AI's Pattern Matching and Prediction Capabilities

Get the Snipd
podcast app

AI-powered
podcast player

Discover
highlights

Save any
moment

Share
& Export

AI-powered
podcast player

Discover
highlights

Marketing Against The Grain

Tools & Strategies You MUST Use To Survive The 2024 AI Revolution

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

AI is transforming marketing

The importance of fine-tuning models and artifact creation

AI's impact on personalization and communication

The Rise of Multimodal Tools for Marketers

The Power of AI in Pattern Matching

Training and Contextual Guidance for Interns

Gate Your Content to Control Communication Stream

The Evolution of Marketing with AI

AI's Pattern Matching and Prediction Capabilities

Get the Snipdpodcast app

AI-poweredpodcast player

Discoverhighlights

Save anymoment

Share& Export

AI-poweredpodcast player

Discoverhighlights

Get the Snipd
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AI-powered
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highlights

Save any
moment

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