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Marketing Against The Grain
Tools & Strategies You MUST Use To Survive The 2024 AI Revolution
Jan 23, 2024
Nicholas Holland, GM of HubSpot's Marketing Hub and an AI marketing expert, joins the discussion to explore the future of marketing with AI. He dives into essential skills and tools that marketers need to thrive in 2024. The conversation highlights the challenges of adopting new technologies, such as copyright issues and audience engagement in a crowded market. Holland also showcases innovative multimodal tools like Descript, which streamline content creation, and discusses how AI can personalize communication without losing the human touch.
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Quick takeaways
- Marketers need to adapt, learn new skills, and embrace the opportunities that AI offers in order to thrive in the changing landscape of marketing.
- Fine-tuning AI models and creating artifacts are crucial skills for marketers in the AI era, allowing them to gain insights into changing dynamics and personalize their messaging.
Deep dives
AI is transforming marketing
AI is poised to completely transform marketing. It has been a slow and steady progress over the last decade, with GPT models making a significant impact. Marketers need to recognize that this transformation is real and not just hype. The speed of change and the advancements in new tools are making it challenging for marketers to keep up. Analysis paralysis is a common issue as marketers struggle to understand what to do next. The key is for marketers to adapt, learn new skills, and embrace the opportunities AI offers.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode