Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Introduction
00:00 • 3min
Phillips's Enterprise-Wide Transformation
02:46 • 2min
How the Pandemic Changed My Marketing Plans
04:58 • 2min
The Purpose of the Global Marketing Transformation
07:05 • 4min
The North Star: How It Made a Difference in the Pandemic
11:08 • 3min
The Accelerated Transformation of a Fortune 500 Company
13:39 • 2min
The Evolution of Phillips' Marketing and Media Planning Process
15:11 • 4min
The Impact of Our Transformation on Growth and Profitability
19:05 • 3min
Phillips's Outlook on the Economy at This Point
21:59 • 2min