Phillips's Enterprise-Wide Transformation

When I joined Phillips nearly three years ago at the start of the pandemic, my ambition was to build a world-class marketing and e-commerce function. Now you joined in February 2020, which was turned out to be on the precipice of a very difficult time. How well were you situated before you had to start dealing with the pandemic and issues around that? Yes. You know, to make that transformation into an integrated customer-centric function, we really needed to lay down the foundation of a brand new function. And this meant that I really needed to define, first of all, our strategic imperatives and what great looks like at Phillips.