Masters of Scale Rapid Response: Risking an iconic brand — and $40b — in a race to go all-electric, w/Mercedes-Benz CEO Ola Källenius
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Dec 2, 2022 Ola Källenius, CEO of Mercedes-Benz, is steering the brand towards an all-electric future by 2030, investing €40 billion in this bold transition. He discusses the challenges of retraining a workforce and transforming traditional factories into digital hubs. Källenius emphasizes balancing luxury market demands with sustainability, navigating a changing industry landscape, and cultivating mentorship in business. His insights shine a light on the company's strategies amidst global disruptions and the importance of adapting to meet consumer expectations, especially in China.
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Climate Change Action
- Climate change is the defining issue of our generation, demanding action from business leaders.
- Mercedes-Benz aims to be CO2-free across its value chain by 2039, 10 years ahead of the Paris Agreement.
Prioritize Electric Architectures
- Allocate capital and engineering resources primarily to electric vehicle development.
- From 2025 onwards, develop every new vehicle architecture as electric-only.
Moral and Business Imperative
- Addressing climate change and decarbonizing businesses is not just a business decision, but a moral imperative.
- Solving climate change is the better business decision for the whole world in the long run.