Rapid Response: Risking an iconic brand — and $40b — in a race to go all-electric, w/Mercedes-Benz CEO Ola Källenius
Masters of Scale
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Mercedes-Benz's Electric Future
This chapter explores Mercedes-Benz's bold strategy to shift to an all-electric vehicle lineup by 2030, highlighting the urgency of decarbonization and the transformative impact on its workforce. It discusses the investment in retraining employees and the conversion of traditional plants into digital manufacturing hubs to support this transition. The chapter underscores the balance between business decisions and ethical imperatives in the automotive industry's shift toward sustainability.
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