Limited Supply S15 E3: How to Actually Think about Branding
Jan 21, 2026
Join John Scheer, co-founder of Herman-Scheer, a branding agency specializing in health and well-being, as he shares insights on effective branding. He emphasizes that real branding goes beyond logos, centering on clarity and strategy. Discover why positioning decisions matter, especially for new brands. John also advocates for strong messaging over superficial design and the importance of using customer insights. Learn how authentic stories can drive brand identity and why founders should prioritize clarity in their narratives.
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Brand Equals Business Strategy
- Brand and business strategy are synonymous; branding must start at product conception, not as an afterthought.
- Early positioning decisions compound over time and steer everything from product launches to internal alignment.
Define Your Brand Before Scaling
- Define what you're building and who it's for before spending on creative or product extensions.
- Avoid throwing spaghetti at the wall; a clear foundation prevents expensive, messy iterations later.
Positioning: Brand Vs. Product
- Distinguish brand positioning (who you are) from product positioning (how you sell a SKU).
- Lacking a brand foundation makes new product launches confusing and inconsistent.