John Scheer

Join John Scheer, co-founder of Herman-Scheer, a branding agency specializing in health and well-being, as he shares insights on effective branding. He emphasizes that real branding goes beyond logos, centering on clarity and strategy. Discover why positioning decisions matter, especially for new brands. John also advocates for strong messaging over superficial design and the importance of using customer insights. Learn how authentic stories can drive brand identity and why founders should prioritize clarity in their narratives.