The Game with Alex Hormozi How to Build a Valuable Business You Can Sell Someday | Ep 726
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Jun 19, 2024 Discover the intriguing concept of 'Keep the Goose, Sell the Eggs.' Learn how to identify what makes your business truly valuable and sellable. Alex shares a gripping story about someone struggling to sell their business, which highlights the importance of understanding business value. Dive into the dynamics of mergers and acquisitions, and see how collaboration can elevate your business’s worth. Insights from real-life examples reveal strategies to minimize risks and maximize revenue for a profitable exit.
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Alex's Sales Experience
- Alex Hormozi sold his last company for $46.2 million, drawing on experience from nine sales.
- He uses this experience to advise others on building sellable businesses.
Rental Events Business
- A man with a successful rental events business wanted to sell his coaching program.
- Alex advised him to sell the rentable venues (the eggs) and keep the coaching program (the goose).
Golden Goose Analogy
- Don't sell the goose (the value-creating asset) but the golden eggs (the valuable output).
- Figure out which parts of your business are the goose and the eggs for intelligent exit planning.