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How to Build a Valuable Business You Can Sell Someday | Ep 726

The Game with Alex Hormozi

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Understanding Business Value: The Goose and the Eggs

This chapter explores the essentials of creating a business that is attractive to potential investors, distinguishing between the value-generating 'goose' and the sellable 'eggs.' Insights from personal experiences emphasize strategies for minimizing risk and maximizing sustainable revenue to ensure a profitable exit.

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