The Sport Psych Show #326 Jeremy Holt - How to Coach Identity, Belonging and Performance in Sport
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Aug 18, 2025 Jeremy Holt, an experienced leadership coach and author, shares fascinating insights into the role of identity in sport. He emphasizes how a strong team identity can enhance performance and a sense of belonging. Jeremy discusses his new book aimed at grassroots coaches, introducing the TRIBE protocol to help teams bond through shared purpose. He explores the psychological benefits of team cohesion, the importance of meaningful discussions for culture building, and innovative coaching techniques that drive engagement and commitment.
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Shared Identity Drives Performance
- Social identity transforms individual choices into group-serving actions when 'us' becomes part of 'me'.
- Teams with stronger shared identity can outperform weaker teams by large margins and boost wellbeing and commitment.
Why Players Identify With Teams
- Five psychological motivators explain why people join and stick to teams, including continuity and doing something worthwhile.
- Translating these motivators into traditions and relevance anchors identity over time.
Co-Create A One-Page Tribe Shield
- Co-create five shared beliefs (traditions, relevance, belonging, identity, effectiveness) through discussion rather than impose them.
- Turn those agreements into a concise tribe shield and use the co-creation process to build ownership.
