Cultivating Team Identity in Sports

I’m joined by Jeremy Holt in this episode. Jeremy is an author, leadership team coach, trainer and mentor with three and a half decades of experience applying psychology to real-world teams in business, sport, and public service. Jeremy’s work with teams focuses on identity - the glue that binds people together and drives performance. As a Chartered Occupational Psychologist, Jeremy supports leadership teams and boards to create shared identity, clarity and cohesion, so that accountability flows naturally and performance becomes sustainable. Whether in the boardroom or on the training ground, Jeremy helps leaders build teams that are not just effective, but proud of who they are together.

We speak about Jeremy’s new book “For the Love of the Game: How to coach identity, belonging and performance in sport”. The book has been written for grassroots and youth sport coaches who care about the people in the shirts as much as the results on the scoreboard. Drawing on years of experience and grounded in social identity research, Jeremy introduces the TRIBE protocol– a practical and powerful method for building a team identity that fuels belonging, commitment and high performance.