SaaStr 726: How to Build Out Your SDR Function in 2024 with Sam Blond, Partner at Founders Fund
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Feb 23, 2024
Learn how to build a successful Sales Development Representative function in 2024 with insights from Sam Blond of Founders Fund. Topics include hiring, measuring performance, scaling the team, trends in outbound, and optimizing SDR functionality through networking and value offerings.
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question_answer ANECDOTE
Brex's SDR Team Founding Story
Sam Blond hired a senior SDR leader, Ashley Kelly, as the first SDR hire at Brex.
Ashley then hired three experienced SDRs from her previous network at Lever to build the team.
volunteer_activism ADVICE
When to Hire Your First SDR
Don't hire an SDR before having a proven outbound process that works.
Ensure you have someone capable of actively managing the SDR before making your first hire.
volunteer_activism ADVICE
Who to Hire as SDRs
Hire experienced SDRs for your first hires instead of fresh graduates.
Leverage networks of your existing team to find qualified SDR candidates to improve hiring success.
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SaaStr 726: How to Build Out Your SDR Function in 2024 with Sam Blond, Partner at Founders Fund and Host of SaaStr CRO Confidential
How do you build out a Sales Development (SDR) function at your SaaS company? Sam Blond, Partner at Founders Fund and host of SaaStr’s CRO Confidential shares his advice for building an SDR function in 2024 based on his experience as CRO at Brex.
We’ll cover everything from setup to efficiencies in setting up an SDR function, including:
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