The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 726: How to Build Out Your SDR Function in 2024 with Sam Blond, Partner at Founders Fund

46 snips
Feb 23, 2024
Learn how to build a successful Sales Development Representative function in 2024 with insights from Sam Blond of Founders Fund. Topics include hiring, measuring performance, scaling the team, trends in outbound, and optimizing SDR functionality through networking and value offerings.
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ANECDOTE

Brex's SDR Team Founding Story

  • Sam Blond hired a senior SDR leader, Ashley Kelly, as the first SDR hire at Brex.
  • Ashley then hired three experienced SDRs from her previous network at Lever to build the team.
ADVICE

When to Hire Your First SDR

  • Don't hire an SDR before having a proven outbound process that works.
  • Ensure you have someone capable of actively managing the SDR before making your first hire.
ADVICE

Who to Hire as SDRs

  • Hire experienced SDRs for your first hires instead of fresh graduates.
  • Leverage networks of your existing team to find qualified SDR candidates to improve hiring success.
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