SaaStr 726: How to Build Out Your SDR Function in 2024 with Sam Blond, Partner at Founders Fund and Host of SaaStr CRO Confidential
How do you build out a Sales Development (SDR) function at your SaaS company? Sam Blond, Partner at Founders Fund and host of SaaStr’s CRO Confidential shares his advice for building an SDR function in 2024 based on his experience as CRO at Brex.
We’ll cover everything from setup to efficiencies in setting up an SDR function, including:
- The benefits of SDR
- When to hire your first SDR
- Who to hire
- How to measure performance
- Scaling the team
- Trends in outbound
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