The Dentalpreneur Podcast w/ Dr. Mark Costes 2315: Getting Paid in the Age of AI: Back Office Automation from Silicon Valley Pt. 2
Aug 19, 2025
Join Steijn Pelle, co-founder and CEO of Lassie and former tech expert from Robinhood and Coinbase, as he dives into revolutionizing dental revenue cycle management with AI. He highlights how traditional billing methods are outdated and shares insights on how Lassie can save practices up to 80 hours of administrative work monthly. Steijn emphasizes a pay-for-results model, future innovations like insurance verification, and the importance of nurturing a strong company culture—all inspired by the iconic rescue dog, Lassie.
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Direct-To-Practice Product Strategy
- Lassie chooses to work directly with dental practices to build product and support relationships.
- Owning the doctor relationship enables faster iteration and better patient-facing features.
Why Manual RCM Fails At Scale
- Manual billing by humans has a persistent error rate and doesn't scale for dental RCM.
- Automating reconciliation and posting is the long-term solution to eliminate repeated human errors.
Assign One Person For Initial Implementation
- Onboard Lassie with a short implementation and expect AI training over 8–12 weeks to match your office preferences.
- Assign one team member a few hours weekly to action Lassie's generated to-do lists until automation reduces that load.