From Pets to Profits

On today’s episode, we bring you part two of our special interview with Steijn Pelle, co-founder and CEO of Lassie. In this second half, Steijn continues to unpack how Lassie is revolutionizing dental revenue cycle management by leveraging AI, fintech infrastructure, and regulatory momentum. He discusses why traditional billing models can’t scale, how Lassie eliminates up to 80 hours of admin work per month, and how practices are using reclaimed time and revenue to grow. 

Steijn also shares how his experience at Robinhood and Coinbase shaped his approach to building user-focused technology, why Lassie only charges when it delivers results, and what’s next for the platform—including insurance verification, patient billing, and AI-powered appeals. The episode closes with an inspiring take on company culture, world-class support, and why Lassie is named after the iconic rescue dog.

Be sure to check out the full episode from the Dentalpreneur Podcast!

EPISODE RESOURCES

• https://www.golassie.com
• https://www.truedentalsuccess.com
• Dental Success Network
• Subscribe to The Dentalpreneur Podcast