
 The Human Upgrade: Biohacking for Longevity & Performance
 The Human Upgrade: Biohacking for Longevity & Performance Making Billions: Lessons Learned From the King of the Thrill Pill Cult – Shaahin Cheyene : 1110
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 Nov 28, 2023  Shaahin Cheyene is a captivating entrepreneur known for creating a billion-dollar herbal ecstasy business in the '90s. He shares his incredible journey from fleeing Iran to living in his car before hitting it big in the supplement industry. Cheyene sheds light on the challenges of navigating government regulations and his evolution into an Amazon expert. He also discusses the potent history of ephedra, the importance of mentorship, and how self-defense skills complement a thriving entrepreneurial mindset. Prepare for an entertaining ride filled with daring ventures and insightful lessons! 
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Early Crime Days
- Shaahin Cheyene realized he was bad at crime because he kept getting caught.
- He decided to find a legal alternative to the popular drug ecstasy.
Herbal Ecstasy Development
- Shaahin Cheyene developed herbal ecstasy by researching herbs and consulting experts like Andrew Weil.
- He tested early versions on teenagers in his neighborhood.
First Big Sale
- Shaahin Cheyene sold his herbal ecstasy to a drug dealer in a club after the dealer ran out of ecstasy.
- The product was a success, leading to large sales at events like Lollapalooza.










