The Pakistan Experience

How Careem beat Uber in Pakistan - Junaid Iqbal - Founding MD Careem - #TPE 226

Dec 7, 2022
Junaid Iqbal, founding MD of Careem, shares his journey of transforming the ride-hailing sector in Pakistan, highlighting how Careem outpaced Uber through local strategies and innovation. He discusses the importance of adapting to market dynamics, ensuring passenger safety, and fostering talent within startups. Iqbal also dives into the shift from growth to profitability in tech and the rising potential of Pakistan's economy. With insights into challenges faced and lessons learned, he champions the need for digital innovation to empower local communities.
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INSIGHT

Shift from Growth to Profitability

  • Startups initially focused on growth over profitability due to low interest rates and cheap funding.
  • Now, profitability is essential as the environment has shifted away from growth at all costs.
ANECDOTE

Careem's Social Impact in Pakistan

  • Careem created 10,000 jobs in Pakistan by launching ride-hailing amid safety and cultural challenges.
  • The service enabled women to travel comfortably, breaking social stigmas and expanding mobile income.
INSIGHT

Utilization Limits Bus Model Success

  • The utilization challenge was the main reason ride-sharing bus models like Swvl struggled in Pakistan.
  • Dynamic routing to fill seats is key, but building ridership takes significant time and scale.
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