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How Careem beat Uber in Pakistan - Junaid Iqbal - Founding MD Careem - #TPE 226

The Pakistan Experience

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Navigating the Digital Commerce Landscape in Pakistan

This chapter explores the challenges and strategies of a ride-hailing and delivery service in Pakistan, emphasizing the importance of a solid user base for developing a 'super app.' It examines the evolution of digital commerce, highlighting data's role in business decisions, and addresses the difficulties faced by quick commerce businesses in a changing economic environment.

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