Big Take So Your Business Went Viral. Now What?
Oct 25, 2024
Amanda Mull, a Bloomberg reporter specializing in consumer culture, dives into the unexpected challenges of viral success for small businesses. She shares the story of Leonard Schultz and his candy shop Bon Bon, which saw a massive surge in customers thanks to TikTok. The conversation highlights the chaos following viral fame, including overwhelming demand and skewed consumer expectations. Mull also discusses strategic growth and adaptation, offering insights on maintaining quality and customer engagement while navigating the high stakes of online popularity.
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