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7min chapter
So Your Business Went Viral. Now What?
Big Take
Navigating Viral Popularity in Business
This chapter explores the challenges businesses face after sudden social media success, using Milano Market's chicken Caesar salad wrap and Bon Bon's supply chain issues as case studies. It emphasizes the dynamics of scarcity, customer retention, and the risks of rapid expansion during viral moments.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode