Strategy Simplified

S16E27: BCG Healthcare Case Interview Example - Novartis

Feb 28, 2025
Ish Mawla, a former BCG consultant and case coach, breaks down a real healthcare-focused case interview, giving candidates invaluable insights. He navigates through the challenges of strategic growth for Novartis's rare disease unit, revealing frameworks and complexities involved. Ish discusses drug commercialization strategies, including pricing and market dynamics, while emphasizing the significance of tailored frameworks for interview success. His expert coaching tips offer aspiring consultants a roadmap to excel in competitive environments.
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ADVICE

Clarifying Questions

  • Ask clarifying questions about the business objective and business model.
  • Frame questions in a hypothesis-driven manner to showcase strategic thinking.
ADVICE

Framework Timing

  • Aim for a 90-second framework to demonstrate structured thinking.
  • Practice structuring drills to improve speed and efficiency.
ADVICE

Framework Nuances

  • Tailor frameworks to the specific industry, considering nuances like product indications and customer segmentation.
  • Research the competitive landscape, including competitors' timelines and drug profiles.
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