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S16E27: BCG Healthcare Case Interview Example - Novartis

Strategy Simplified

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Strategizing Growth for Novartis's Rare Disease Unit

This chapter explores a case study on Novartis and its underperforming R&D unit dedicated to retinoblastoma, a rare disease. The discussion focuses on the strategic challenge set by the CEO to triple revenue in four years, examining operational frameworks and competitive dynamics in the market.

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