In this episode, Cassie Vaughn and Ruchita De from Monday.com discuss the role of customer change management in scaling and increasing customer retention. They also talk about fitness routines, Sunday activities, finding balance in QBRs, and the evolution of business reviews and customer segmentation.
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Quick takeaways
Customer success teams play a crucial role in building trust and serving as strategic partners for business growth.
Effective segmentation and resource allocation within customer success help balance efficiency and focus on different types of accounts.
Leveraging data and a streamlined tech stack empowers CSMs to make informed decisions, prioritize actions, and drive customer maturity.
Deep dives
Prioritizing Customer Success and Building Trust
The podcast episode features a conversation with Cassie Vaughn and Ruchita Day from Monday.com, discussing the importance of customer success in driving business growth. They highlight the need for a strong customer success team, emphasizing the role of the CSM in building trust and serving as a strategic partner. The guests explain the value of customized Executive Business Reviews (EBRs) in aligning expectations and showcasing ROI. They also discuss the significance of change management, driving mindset shifts within client organizations, and fostering self-sufficiency. The speakers emphasize the need for data-driven decision making and the importance of a streamlined tech stack to empower CSMs to take informed actions based on customer data.
Segmentation and Resource Allocation
The podcast delves into the topic of segmentation and resource allocation within customer success. The guests explain how they have refined their segmentation strategy over time, starting with mid-market and enterprise segments and eventually adding a dedicated team for strategic accounts. They emphasize the need to balance efficiency and focus on different types of accounts, from high-touch strategic accounts to scale accounts. They discuss the importance of having clear frameworks and tools in place to guide CSMs in identifying account priorities and proactively managing risk. The speakers highlight the value of consolidating data and providing actionable insights to help CSMs make informed decisions and drive customer maturity.
Driving Actionable Insights with Data
In this podcast episode, the speakers emphasize the importance of leveraging data to drive actionable insights and empower CSMs. They discuss the role of an effective tech stack in providing the right tools and visibility into customer data. They highlight the significance of simplicity and ease of use for CSMs to navigate the tech stack. The guests share how they enable CSMs to use data to forecast risks, develop playbooks, and prioritize actions. They also highlight the value of utilizing their own customer success platform to centralize data and empower CSMs to make informed decisions and provide proactive guidance.
Measuring Customer Maturity
The podcast touches on the importance of measuring customer maturity as a key performance indicator in customer success. The speakers emphasize the need to shift the focus beyond traditional health metrics, such as engagement, and measure the overall growth and maturity of the customer relationship. They discuss the value of tracking factors like multi-threading, integration with the customer's tech stack, and change management initiatives. The guests highlight the role of the CSM as a business consultant and trusted partner in helping customers drive maturity and capture maximum value from the product. They encourage customer success leaders to explore new ways of measuring and leveraging customer maturity in their strategies.
Building Trust and Strong Relationships
Building trust and strong relationships is a key theme discussed in the podcast. The speakers emphasize the role of the CSM as a trusted advisor and consultant for customers. They highlight the significance of delivering value, understanding customer objectives, and fostering a partnership mindset. The guests discuss the importance of personalized Executive Business Reviews (EBRs) that go beyond traditional data reporting to create meaningful conversations and alignment on strategic objectives. They also stress the need for effective collaboration between CSMs and support teams, ensuring consistent and reliable service for customers. The speakers underline the value of trust and rapport in driving successful customer relationships.
Today, we are joined by Cassie Vaughn (Manager Enterprise CS) and Ruchita De (Enterprise Team Manager, CS) from Monday.com. Cassie and Ruchita help share the role customer change management has on scaling, and other ways they are increasing customer retention through proving value and identifying gaps.
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